Social Media Marketing
Social Media Channels
- YouTube -- long form channel
- Instagram -- showcase of highlights on IG timeline; like sc stories for older people on IG stories
- Facebook -- hybrid tool of YouTube, Instagram, and twitter; best place to start (e.g. advertising, clickable links, email lead generation, videos)
- Twitter -- loud place for high volume posting; used for testing of Facebook and Instagram posts based on most favorites and retweets
- Email -- life blood of marketing
- Google ads -- primary engine of a business for driving sales to your clients
- Facebook ads -- second hyper-targeted engine for specific demographics (e.g. local, specific age range)
- Snapchat -- niche-specific marketing tool for updates to a specific audience or demographic (e.g. young people, travelers)
Brand Storytelling
Tell the story of how the brand came to be what it is
- The human brain doesn't learn by facts. It learns thru stories where you get emotionally involved with the characters, there's suspense, the unknown, love, romance, amusement, beauty, drama.
- Start paying attention to the storyline of really good top-rated movies
- The story of their social media and email marketing needs to have a beginning, a middle, and an end.
- The beginning is primarily composed of the hook (e.g. Tai's Lamborghini) aka headlines, headers, tag lines, slogans, etc. You have to interrupt your clients' customers and make them pay attention to the story you're about to tell.
- The middle is the plot. A good plot needs a lil mystery, a lil drama, a lil suspense.
- The end is the resolution or conclusion.
Learn it on yourself. You're the first customer. Always make sure you're a good customer and you can provide for yourself first. And once you do it, you can be able to eo it for anyone else.
Media Marketing Package Levels
Level 0 FREE Package
$0
- First step for qualified clients (foot in the door)
- Has marketing budget money to pay for your services
- Is interested in business growth
- Sees the value in what you're offering to them
- Free media marketing evaluation
- Website speed
- Mobile optimization
- Website sales funnel
- Website lead generation funnel
- Sales copy
- Social media channels (YouTube, Instagram, Twitter, Facebook)
- Posting frequency
- Engagement level
- Metrics on their competitors' tactics
Level 1 Basic Package (one shot)
$997
- All of the above
- Basic brand spending
- Trip wire, entry way price point
- Integrated Brand Story
- Twitter
- Instagram
- Facebook
- YouTube
Level 2 Package (once a month)
$1997
- All of the above
- More money in brand spending
- Website optimization (e.g. mobile friendly, call to action, lead generation)
- Email list marketing
- Contests
Level 3 Package (3-5x per week)
$4997
- All of the above
- Even more money in brand spending
- Basic posting services (automation)
- Twitter
- Facebook
- YouTube
- Instagram
- Snapchat (optional)
- Pinterest (optional)
- Search marketing / Search engine optimization (SEO)
Enterprise Package
$9997
- All of the above
- Spending money on your credit card for the company on google & Facebook marketing (brand spending)
The Process
- Meet with business owners either in person, or connect with them by phone/email (using Tai's simple script).
- Give them a free business audit. You basically look thru their business and you tell them what they're doing well and what they're doing wrong (+plus how to do it more effectively). You're gonna look at their website and make sure it has the following:
- Optimized website
- Mobile friendly site
- Phone number in the right place
- Contact info
- Brand video to tell the story of the business
- Collects email
- Have a way to get customers who come once to come back again
- In exchange for the audit, about 30-50% of the prospects will sign up to pay you for your services. You're gonna help them to do the following:
- Optimize their website
- Change a few things
- Write things a lil nicer
- Record a lil video
- Build their brand identity
- Manage their social media for them (simple content for them)
- Twitter page
- Instagram account
- YouTube channel
- Facebook fan page
- Show them how to do email marketing
- Search marketing
- Paid search marketing (e.g. Facebook ads, Google PPC ads)
- Getting published to increase their SEO rank so when people type in the business, theirs shows at the top
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
My Story
Beginning Hook
Young shy approval-seeking kid.
No purpose, no vision, no goals.
Feather in the wind just doing as told by others.
- “I don't understand.”
- “Why is this happening TO ME?”
Middle Plot
Found The Secret & my #1 mentor Bob Proctor. Fell in love with the ideas and concepts that I learned from him.
Started studying consistently and very repetitiously after understanding that repetition is the most reliable way to impact the subconscious mind, the control seat of all human actions.
Started changing my beliefs about what is possible for me, setting unrealistically grand goals with clearly defined attributes and deadlines.
Slowly came to the realization that I can actually achieve any goal that I focus on consistently for a sustained period of time.
As my beliefs slowly changed, my life perspectives started to change and I started seeing things a bit differently, noticing things that were always in my environment that could help me in reaching certain goals. It was only when I got really clear on what I actually wanted that I could make a definite decision to achieve it regardless of circumstances or other people's opinions.
- “How can I change this?”
- “Where are the answers?”
- “Who has the answers?”
- “Are they willing to share the answers with ME?”
Ending Resolution
Earning money in increasing quantities, thru multiple sources, on a continuous basis, helping people in my extended social circle around the world to achieve their most desired goals and to truly live the kind of life that they used to dream about.
- “What I’m observing in the world around me is largely a result of whats going on inside me.”
- “This is happening thru me.”
- “I can see clearly now.”
- “The answers have been here all along.”
- “I understand now.”
Social Media Marketing
Social Media Channels
- YouTube -- long form channel
- Instagram -- showcase of highlights on IG timeline; like sc stories for older people on IG stories
- Facebook -- hybrid tool of YouTube, Instagram, and twitter; best place to start (e.g. advertising, clickable links, email lead generation, videos)
- Twitter -- loud place for high volume posting; used for testing of Facebook and Instagram posts based on most favorites and retweets
- Email -- life blood of marketing
- Google ads -- primary engine of a business for driving sales to your clients
- Facebook ads -- second hyper-targeted engine for specific demographics (e.g. local, specific age range)
- Snapchat -- niche-specific marketing tool for updates to a specific audience or demographic (e.g. young people, travelers)
Brand Storytelling
Tell the story of how the brand came to be what it is
- The human brain doesn't learn by facts. It learns thru stories where you get emotionally involved with the characters, there's suspense, the unknown, love, romance, amusement, beauty, drama.
- Start paying attention to the storyline of really good top-rated movies
- The story of their social media and email marketing needs to have a beginning, a middle, and an end.
- The beginning is primarily composed of the hook (e.g. Tai's Lamborghini) aka headlines, headers, tag lines, slogans, etc. You have to interrupt your clients' customers and make them pay attention to the story you're about to tell.
- The middle is the plot. A good plot needs a lil mystery, a lil drama, a lil suspense.
- The end is the resolution or conclusion.
Learn it on yourself. You're the first customer. Always make sure you're a good customer and you can provide for yourself first. And once you do it, you can be able to eo it for anyone else.
Media Marketing Package Levels
Level 0 FREE Package
$0
- First step for qualified clients (foot in the door)
- Has marketing budget money to pay for your services
- Is interested in business growth
- Sees the value in what you're offering to them
- Free media marketing evaluation
- Website speed
- Mobile optimization
- Website sales funnel
- Website lead generation funnel
- Sales copy
- Social media channels (YouTube, Instagram, Twitter, Facebook)
- Posting frequency
- Engagement level
- Metrics on their competitors' tactics
Level 1 Basic Package (one shot)
$997
- All of the above
- Basic brand spending
- Trip wire, entry way price point
- Integrated Brand Story
- Twitter
- Instagram
- Facebook
- YouTube
Level 2 Package (once a month)
$1997
- All of the above
- More money in brand spending
- Website optimization (e.g. mobile friendly, call to action, lead generation)
- Email list marketing
- Contests
Level 3 Package (3-5x per week)
$4997
- All of the above
- Even more money in brand spending
- Basic posting services (automation)
- Twitter
- Facebook
- YouTube
- Instagram
- Snapchat (optional)
- Pinterest (optional)
- Search marketing / Search engine optimization (SEO)
Enterprise Package
$9997
- All of the above
- Spending money on your credit card for the company on google & Facebook marketing (brand spending)
The Process
- Meet with business owners either in person, or connect with them by phone/email (using Tai's simple script).
- Give them a free business audit. You basically look thru their business and you tell them what they're doing well and what they're doing wrong (+plus how to do it more effectively). You're gonna look at their website and make sure it has the following:
- Optimized website
- Mobile friendly site
- Phone number in the right place
- Contact info
- Brand video to tell the story of the business
- Collects email
- Have a way to get customers who come once to come back again
- In exchange for the audit, about 30-50% of the prospects will sign up to pay you for your services. You're gonna help them to do the following:
- Optimize their website
- Change a few things
- Write things a lil nicer
- Record a lil video
- Build their brand identity
- Manage their social media for them (simple content for them)
- Twitter page
- Instagram account
- YouTube channel
- Facebook fan page
- Show them how to do email marketing
- Search marketing
- Paid search marketing (e.g. Facebook ads, Google PPC ads)
- Getting published to increase their SEO rank so when people type in the business, theirs shows at the top
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
Anim pariatur cliche reprehenderit, enim eiusmod high life accusamus terry richardson ad squid. 3 wolf moon officia aute, non cupidatat skateboard dolor brunch. Food truck quinoa nesciunt laborum eiusmod. Brunch 3 wolf moon tempor, sunt aliqua put a bird on it squid single-origin coffee nulla assumenda shoreditch et. Nihil anim keffiyeh helvetica, craft beer labore wes anderson cred nesciunt sapiente ea proident. Ad vegan excepteur butcher vice lomo. Leggings occaecat craft beer farm-to-table, raw denim aesthetic synth nesciunt you probably haven't heard of them accusamus labore sustainable VHS.
My Story
Beginning Hook
Young shy approval-seeking kid.
No purpose, no vision, no goals.
Feather in the wind just doing as told by others.
- “I don't understand.”
- “Why is this happening TO ME?”
Middle Plot
Found The Secret & my #1 mentor Bob Proctor. Fell in love with the ideas and concepts that I learned from him.
Started studying consistently and very repetitiously after understanding that repetition is the most reliable way to impact the subconscious mind, the control seat of all human actions.
Started changing my beliefs about what is possible for me, setting unrealistically grand goals with clearly defined attributes and deadlines.
Slowly came to the realization that I can actually achieve any goal that I focus on consistently for a sustained period of time.
As my beliefs slowly changed, my life perspectives started to change and I started seeing things a bit differently, noticing things that were always in my environment that could help me in reaching certain goals. It was only when I got really clear on what I actually wanted that I could make a definite decision to achieve it regardless of circumstances or other people's opinions.
- “How can I change this?”
- “Where are the answers?”
- “Who has the answers?”
- “Are they willing to share the answers with ME?”
Ending Resolution
Earning money in increasing quantities, thru multiple sources, on a continuous basis, helping people in my extended social circle around the world to achieve their most desired goals and to truly live the kind of life that they used to dream about.
- “What I’m observing in the world around me is largely a result of whats going on inside me.”
- “This is happening thru me.”
- “I can see clearly now.”
- “The answers have been here all along.”
- “I understand now.”
Social Media Channels